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Peter Shankman - The Year of the Butterfly

Friday, September 25, 2020, 8:00 AM until 9:00 AM

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Peter Shankman - The Year of the Butterfly

If we've learned one thing so far this year, it's been adaptation. From "essential workers” to "social distancing," companies big and small have realized (some quite harshly) that if we don't embrace change, we won't survive.

Problem is, change can be very, very scary. With no road map today, how do we know what's right? How do we know the next correct step to take? How do we make sure our business not only survives, but even thrives?

Much like the caterpillar who emerges from the cocoon as a beautiful butterfly, we can set up pathways that allow us to succeed, by doing the most basic of things very, very well. By focusing on "being brilliant at the basics," we can control a much bigger portion of the future of our business, regardless of what direction the future takes us.

This event is presented in conjunction with the PRSA St. Louis chapter and our fellow chapters throughout the Midwest District.

About the Presenter
The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotypical economy. With three startup launches and exits under his belt (most notably Help a Reporter Out), Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse and Remote economies.

In addition to his passion for helping people and companies find success, some of Peter's highlights also include:
  • Founder of HARO - Help A Reporter Out, which became the standard for thousands of journalists looking for sources prior to being acquired three years after launch
  • The ShankMinds Breakthrough Network, an elite, online mastermind of thought leaders, business experts, and change makers
  • Faster than Normal - The Internet's #1 podcast on ADHD, focusing on the superpowers and gifts of having a "faster than normal brain,” which has helped thousands of people all around the world realize that having a neurodiverse brain is actually a gift, not a curse.
Peter is a worldwide influencer and/or spokesperson for several global brands including Sylvania Lighting, National Car Rental,, Thule, and many others.

Finally, Peter is a father, a 2x Ironman triathlete, a class B licensed skydiver, and has a pretty serious Peloton addiction. When he’s not traveling around the world speaking to companies big and small, he's based in NYC with his seven year old daughter and 20-year-old cat, both of whom consistently refuse him access to the couch.

Peter Shankman
Social Media & Marketing Rockstar