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Ten Marketing Communications Strategies to Navigate the COVID-19 Crisis
Ten Marketing Communications Strategies to Navigate the COVID-19 Crisis
Since early March, the United States has been gripped by COVID-19 and its resulting economic impact. Marketers struggle to stay on top of messaging, employee safety and customer engagement during the pandemic. This webinar will outline the 10 best practices you can use to maximize marketing success and minimize turbulence over the coming months, if not years.
With nearly 25 years of digital marketing experience, Anvil Media President & Founder Kent Lewis will share tips and tricks regarding effective marketing strategies including proactivity, flexibility, compliance, authenticity, empathy, informative, entertaining and adaptive. Ensure your company messaging and communications strategies are aligned to the New Normal by attending this workshop.
This event is presented in conjunction with the PRSA St. Louis chapter and our fellow chapters throughout the Midwest District.
About the Presenter
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
- 5000: Fastest growing private companies in America
- Oregon Business Magazine: 100 Best Places to Work (2018)
- Portland Business Journal: Oregon’s Most Admired Companies
- Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
- Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
- Clutch: Top Pay-per-Click and SEO Agency in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop.
He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon.
Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others. Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts, American Marketing Association Oregon Chapter Marketer of the Year and Top 20 Digital Marketing Strategists.
Kent Lewis
President & Founder,
Anvil Media