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Leadership in the Feed: Building Executive Social that Holds Up
Executive social media requires a unique combination of strategy and speed. It demands a leadership presence that can withstand pressure, navigate crisis, and consistently reflect organizational values over time. Drawing from six years supporting Walmart CEO Doug McMillon’s social presence, Micah Laney, director, communications strategy and planning at Walmart, shares lessons from four defining moments: launching an executive platform, communicating during COVID, responding to tragedy after the El Paso shooting and navigating leadership transition. Each story highlights how values, platform strategy, and disciplined decision-making shaped the response in high-stakes moments.

This session combines real-world experience with practical guidance communicators can apply immediately, whether supporting a CEO or managing their own channels. Attendees will leave with clear principles for building social strategies that remain steady, credible and effective in a landscape shaped by rapid amplification, public scrutiny and AI-driven discovery.